Being efficient is much different than being effective. Learn why this concept is so important and how it applies to time management.

Some people are very efficient. They:
- answer 5 emails at a time with ease
- talk, text, surf the web, and paint their toenails simultaneously
- drink their coffee in 12.7 seconds
But that’s not being effective.
Yes, efficiency gives them more time, but they cram that extra time with more coffee breaks and toe-nail painting sessions.
What if that same person had 3 executive reports due this week, and 5 overdue projects with customers eagerly watching their inboxes for an update?
Shouldn’t that same person be spending their time:
- Compiling pressing reports
- Performing high-level planning and directing their their team
- Proactively reaching out to customers to touch-base on needs
These are the activities that will truly make a difference – both to the organization and to the individual’s future career and life.
So who cares if it takes you a couple more seconds to answer those emails? Maybe they don’t need to be answered at all, or just not right away.
Instead, focus on the results. Do this exercise:
- Ask yourself…what are all of the activities on my plate? What about major goals or things I’d like to do?
- Write the activities down and categorize them in terms of importance. Label with A,B,C. 1,2,3. Hot, Super Hot, On Fire…whatever makes most sense to you.
- Write down by when. By what date (or how often) would you like to do this?
If you do all of your “A” tasks by the date they’re due, you will have accomplished about 80% of all the important work on your plate. Great job!
But wait…can’t tasks change from A to B to C…then back to A? Why, yes, sure they can!
You also get more tasks hitting your plate every day, tasks become irrelevant, tasks shuffle in terms of importance, some tasks are important but you’re waiting on feedback from others before you can proceed!
<phew!>
So now you can see…it takes a process. Being effective means having a clear grasp on what’s important and when it needs to be done. Then, you do it!
This takes:
- Daily maintenance
- Tools
- Note taking
- Proactive thinking
- Perseverance
- Integrity
No more “Aggggh! The sky is falling and I’m answering 5 emails at a time!”
That same scenario now becomes “Wow, there’s a ton of tasks on my plate. Which tasks are truly important, and which should I do right now?”
So how do you do that daily maintenance, use the tools, take the notes, etc.? That’s what this website is all about! Keep coming back for more time management help as we continue to add more tips, reviews, and articles.
And when it comes to time management, don’t be efficient. Be effective!
